On September 22, Associação Brasileira de Shopping Centers (Abrasce) started an advertising campaign which aims to demonstrate the sector is prepare for the return of the public in a safe manner. The effort, supported by Center Norte and Lar Center, shows real testimonials by shop owners, customers and employees and demonstrates all the preparation and reinforced safety measures put in place by companies all over the country in order to have visitors back.
According to Glauco Humai, president of Abrasce, the reopening of the malls made it even more evident that people need the physical space to circulate among different areas. “It is clear that people missed it during this isolation period, so we would like to assure the population that we have taken all necessary and possible measures to guarantee everyone is safe,” says Humai, who points out that the campaign is an unprecedented initiative in the 44-year history of Abrasce.
For Guilherme Marini, executive director of Center Norte and Lar Center, Abrasce’s campaign is extremely important to reinforce the intense work the Shopping Centers in all regions of Brazil have been doing in order to care for the well-being and offer a safe environment to customers, store owners, employees and suppliers that circulate in the enterprises every day. “All the measures adopted for the reopening of Center Norte and Lar Center follow the guidelines of the government authorities and are aligned with the Abrasce protocols. I also highlight that we had infectologists’ consultancy, who helped us to implement the preventive actions of the operation protocols. All areas of the mall go through reinforced and constant cleaning procedures, not only during opening hours, but also when the lights go out”, affirms Marini. For him, everyone’s collaboration with the necessary care is fundamental.
Among the measures adopted by Center Norte and Lar Center, which currently operate 8 hours a day, are daily control of people’s access, with a flow limited to 40% of the enterprise’s capacity; mandatory use of masks by all (tenants, employees, suppliers and customers); temperature checks at the entrance; reinforcement and increased frequency in cleaning in all areas, environments and surfaces; alcohol gel dispensers in several places for hand hygiene care; signs and markings on the floor at various points to promote distance between people; extra care with air quality; removal of the parking card by a sensor; use of the elevators only by one person or one family at a time; food courts restricted to 40% of capacity; frequent training with employees to answer questions and guide customers; and reinforced communication about the importance of personal hygiene care.
Abrasce’s campaign was developed by the agency Artplan and includes a 30-second video for television and seven 15-second spots for social media.
Center Norte and Lar Center
Partial opening hours: Monday to Sunday, 12 p.m. to 8 p.m. Restaurants and food operations operate daily from 12 p.m. to 4 p.m. and from 6 p.m. to 10 p.m.
Drive-thru and pick up services: Located in reserved areas of the malls parking lots. Open daily from 11 a.m. to 7 p.m.
Center Norte stores with remote service:
Center Norte stores with different opening hours:
Lar Center stores with remote service:
Lar Center stores with different opening hours:
About Center Norte
Founded in 1984, Shopping Center Norte is one of the most complete and diversified malls in the country. With a mix of 331 stores, the enterprise occupies an area of over 1 million ft². Besides the wide variety of stores and services, the mall features two food courts, including 66 restaurants, fast-food, snack bars and kiosks. In these 36 years of operation, Center Norte keeps up with the growth and development of the sector in Brazil. The business is part of the Cidade Center Norte multi-use complex, which also includes Lar Center, Expo Center Norte, and Novotel Center Norte.
About Lar Center
Founded in 1987, Lar Center is a reference in the universe of architecture and design in São Paulo. The enterprise gathers, in a single place, from basic materials for remodeling and construction to the most sophisticated furniture, lighting, and decoration lines, with pieces signed by renowned interior designers. In a wide area of 549 thousand square feet, there are about 100 stores, where you can find the main trends in the sector with a complete and diverse mix of products. Besides the specialized stores, the mall features a Decathlon megastore, a Selfit gym unit, restaurants, and coffee shops.
Founded in 1976, Associação Brasileira de Shopping Centers (Abrasce) has the objective of acting for the development and strengthening of the shopping center sector in the country. The know-how of more than forty years of operation accredits Abrasce as a reference in the Brazilian retail sector. Its more than four hundred associates count on a wide portfolio of benefits offered by the entity that include: legal counseling, events, seminars, congresses, training courses and research. Associação Brasileira de Shopping Centers (Abrasce) is headquartered in the city of São Paulo and, in charge of the operations is business manager Glauco Humai, president, and relies on the support of solid and experienced Managing Board comprised by enterpreneus in the industry. For more information, visit http://www.abrasce.com.br.
CDI Comunicação (Cidade Center Norte)
FSB Comunicação (Abrasce)