Instituto Center Norte and Instituto CCP support fashion entrepreneurship project for immigrants and refugees

Entities partner with Sebrae-SP and SENAI to develop the Sustainable Fashion program, which aims to train and educate professionals in their own businesses.

As of September 14th, more than 60 women will be trained to become entrepreneurs in the fashion world with the start of the Sustainable Fashion project, focused on immigrants and refugees who live in the São Paulo capital and already have a business or sewing experience.

Sponsored by Instituto Center Norte and Instituto CCP (Cyrela Commercial Properties), the initiative is a partnership of the NGO Cami – Centro de Apoio e Pastoral do Migrante – with Sebrae-SP and SENAI. The initiative started with the goal of training immigrants and refugees so that they can formalize their businesses and compete in the fashion market.

There will be two classes, one in the morning and another in the evening, with 32 women in each. Enrollment started in July and there was more than 100 interested people. To approve the candidates and form the classes, Sebrae-SP conducted a diagnosis of entrepreneurial profiles with adherence to the project.

The Sustainable Fashion will be taught by the Sebrae team and will happen in two stages, starting with an online training focused on entrepreneurship, in which the themes of business idea, marketing, finances, formalization of the MEI and banking will be addressed; and a specific training in fashion business, with individual consultancies and management diagnosis.

The second stage will have technical training with classes in basic textile technology, modeling, cutting, machine cutting, fixed stitch, overlock, and galley. The project was conceived by the NGO Cami and has, in its majority, the participation of Bolivian immigrants who live in downtown São Paulo, a place that concentrates a large number of clothing manufacturers, many of them in irregular labor situations. For the first phase, the focus is on women. In the second phase, the remaining vacancies will contemplate men.

“We were very pleased to receive the invitation from the CCP Institute to work together to make this project possible, which will undoubtedly change the future of these people, by offering tools and knowledge so that they can evaluate the best ways to conquer their businesses in the fashion world. Initiatives like this change our society and are extremely important”, says Daniela Pavan, sustainability manager of Cidade Center Norte, a multi-use complex that comprises Center Norte, Lar Center, Expo Center Norte, Novotel Center Norte and Instituto Center Norte.

According to the executive director of Instituto CCP, Aron Zylberman, the initiative strengthens the entity’s purpose of promoting inclusion through social investment focused on entrepreneurship. “Due to its history of operations and strategic location, we recognize Instituto Center Norte as an important partner for the development of this challenging and constructive project,” says Zylberman.

About Instituto Center Norte
Instituto Center Norte is a non-profit organization, founded by Cidade Center Norte whose purpose is to help improve the quality of life and income of the residents of northern region of São Paulo. Operations started in 2002 and, since then, the Center Norte Institute increasingly seeks to contribute to the personal and professional development of the region’s residents, as well as to implement solutions and innovations in social actions that aim at making the this region of the city a more sustainable area.  To unite and promote greater synergy among all sponsored and supported projects, strengthening social innovation and entrepreneurship as major agents of transformation, Rede Instituto Center Norte was founded in 2018.

Press information
CDI Comunicação (Cidade Center Norte)
Débora Camargo – debora.camargo@cdicom.com.br – +55 (11) 3817-7959
Caroline Pasternack – caroline.pasternack@cdicom.com.br – +55 (11) 96064-6491
Maíra Araújo – maira@cdicom.com.br – +55 (11) 3817-7964

About Instituto CCP
Instituto CCPis a non-profit organization created and maintained by CCP (Cyrela Commercial Properties), one of the most important companies in the commercial property segment in Brazil. The entity believes that for there to be prosperity where the company operates, it is essential that the surrounding community develops together. With that in mind, ICCP seeks to strengthen local potentialities, promoting social mobility and people’s well-being, proposing to serve as a vector for socioeconomic development through innovative and relevant initiatives in income generation, employability, and culture. The programs and projects in which the ICCP is involved take place annually by the transfer of 1% of CCP’s net profit, within the principle of transparency and ethics that marks the company history.

Press information
FBCOM Comunicação Corporativa | Instituto CCP
Fábio Bouéri – fb@fbcom.com.br – +55 (11) 99172-9245
Filipe Gutierrez – filipe@fbcom.com.br – +55 (11) 99679-0094
Henrique Mioto – henrique@fbcom.com.br – +55 (11) 99349-8373