Agency joins the strategic consulting team focused on business
São Paulo, August, 2020 – FleishmanHillard Brasil is the new social media, advertising and endomarketing agency of Cidade Center Norte (CCN). With a proposal for integrated communication planning, the team will be responsible for strategic consulting of part of the actions of the complex, including network management and community management.
“Innovation is a very strong mark in FleishmanHillard’s culture and we will be able to deliver to the client an integrated and unified communication strategy aligned to the business objectives and market challenges that Cidade Center Norte needed in this moment of global pandemic that we are living”, explains Alessandro Martineli, general director of FleishmanHillard Brazil.
“Relying on the partnership of companies that help us maintain the relationship we have with our different publics has always been among our priorities. We are going through times of change and communication needs to be assertive and effective, always reinforcing the commitment of Cidade Center Norte with people and sustainable development”, says Carla Sabato, Executive Marketing Manager of Cidade Center Norte.
The team is formed by: Daniela Belarmino, Mariana Collini and Rúbia Roveron (services), Gustavo Stancial, André Magrinelli and Pedro Oliveira (creation), Bruno Santana (media), Gabriela Yumi (business intelligence service), Giselle Godoi (digital coordinator), Ana Velanga (project manager) and Paula Novais (manager), under the direction of Lorena Vieira (Strategic Consulting Director). It also has the support of Juliana Schvartsman (Planning Director) and Suzana Wester (Director of Social & Innovation).
FleishmanHillard is a global leader in public relations and corporate communication. The agency uses its own Authenticity Gap (AG) methodology, a diagnosis that works precisely on the intersection between Brand and Reputation. The study reveals data that guide actions that can direct communication strategies in different media with a focus on boosting business. The methodology has been carried out globally for 15 years and was brought to the country for the first time in 2019.
In Brazil since 2014, FleishmanHillard has offices strategically located in São Paulo, Rio de Janeiro and Brasília that allow it to network locally with a deep understanding of the behavior and culture of the Brazilian market. The teams also work in collaboration with FleishmanHillard’s 2,600 professionals present in more than 85 offices in 30 countries.