The mall will reinforce the dissemination of information about childhood cancer and will have collection stands.
Known as the awareness month of early diagnosis of childhood cancer, Setembro Dourado promotes many initiatives to show how to prevent, care and treat the disease. The initiative was created by the Confederação Nacional das Instituições de Apoio e Assistência à Criança e ao Adolescente com Câncer (CONIACC), and relies on the support of 52 affiliated entities, including ITACI – Instituto de Tratamento do Câncer Infantil.
For this edition of Setembro Dourado, Center Norte has partnered with ITACI to contribute to awareness and to collect donations of hair for the production of wigs which will be directed to kids undergoing cancer treatment. For this, throughout the month of September, there will be communications in the media channels, bringing information on awareness, symptoms and treatment of childhood cancer. Information on these topics are also available at the ITACI website and the hospital social media.
For those who wish to donate through the site, the Center Norte unit of Jacques Janine hair salon will offer a free haircut (it’s necessary to schedule an appointment and it is subject to availability) and will collect the donated hair. Besides the hair salon, donations can also be made at the collection stand at the Drive-Thru. All donations will be directed to Rapunzel Solidária, the NGO in charge of the wigs manufacture.
When: September 1 to 30, 2020
Location: Center Norte Mall
Address: Av. Otto Baumgart, 500 – Vila Guilherme – São Paulo/SP
Mall partial opening hours: Monday to Saturday, from 12 p.m. to 10 p.m. On Sundays, from 12 p.m. to 8 p.m. and stores have the option to open up to 10 p.m.
About Center Norte
Founded in 1984, Shopping Center Norte is one of the most complete and diversified malls in the country. With a mix of 331 stores, the enterprise occupies an area of over 1 million ft² and there are about 80 thousand visitors a day. Besides the wide variety of stores and services, the mall features two food courts, including 66 restaurants, fast-food, snack bars and kiosks. Movie theaters and Playland comprise the entertainment area of mall which is constantly investing in innovative initiatives and unique campaigns. In these 36 years of operation, Center Norte keeps up with the growth and development of the sector in Brazil. The business is part of the Cidade Center Norte multi-use complex, which also includes Lar Center, Expo Center Norte, and Novotel Center Norte.
Created through a partnership between the Fundação Criança and the Fundação Oncocentro de São Paulo, the hospital is an extension of Instituto da Criança at Hospital das Clínicas of the Medical School of USP. It is a public hospital that began operations in 2002 and offers treatment to children and adolescents, from 0 to 18 years old, with cancer and other hematological or rare diseases. A reference in the area of pediatric oncology in Brazil, the outpatient clinic, in 2019, offered more than 50,000 medical consultations in addition to approximately 5,000 chemotherapies and 60 bone marrow transplants.
Grupo CDI (Cidade Center Norte)
Débora Camargo – email@example.com – +55 (11) 3817-7959
Caroline Pasternack – firstname.lastname@example.org – +55 (11) 96064-6491
Maíra Araújo – email@example.com – +55 (11) 3817-7964